The New “Jack and Coke” by Coca-Cola: A Call for Caution Among Muslims
Coca-Cola recently introduced a new drink, “Jack and Coke,” a premixed cocktail combining Coca-Cola with Jack Daniel’s whiskey. While many Muslims have traditionally consumed and sold Coca-Cola products without concern, this new release signals a shift that warrants caution.
Coca-Cola’s venture into alcohol-infused products raises an important consideration for Muslims: the potential risk of inadvertently supporting a company now actively involved in the sale of alcoholic beverages. While classic Coca-Cola products remain non-alcoholic, the brand’s diversification into the alcohol market may blur boundaries for consumers who prefer to support companies aligned with their values.
As Muslims, we are encouraged to avoid not only the direct consumption of haram (prohibited) substances like alcohol but also supporting or facilitating such industries. Even though the classic Coca-Cola itself remains unchanged, this new direction by the company highlights the importance of exercising restraint and mindfulness in consumption and commerce.
Ultimately, this development reminds us to remain vigilant and conscious of where our money goes, supporting products and brands that go against the ethical values central to our deen.
(Source: social media acc run by reliable Ulama)