Muslim Business And December Sale / Special?

QUESTION: I have read in the writings and heard in the Bayaans of the Ulama-e-Haq that one should not decorate one’s shop windows, walls, etc. with slogans and placards, etc. of ‘Christmas’, ‘New Year’ and anything to do with the festive season.
Since December is a time we businessmen take advantage of in sales, I was wondering if it was permitted for me to plan a sale or run a special on certain items in my shop?

ANSWER: Alhamdulillah, we praise Allah Ta’ala that there are still Muslims who are careful of the Shariat regarding their dealings in their business.

Furthermore, we fully agree and subscribe to the same rulings as the Ulama-e-Haq whose literature you read and whose Bayaans you heard that a Muslim is NOT allowed to decorate his shop with anything related to the Kufr festive season.

Regarding your question, note the following:

1. It is permissible to issue a sale or run a special in your shop.
2. Keep it and name it as a general sale or special like ’14 days special’, or ‘December specials’, or in any other general term.
3. Don’t flavour it with any of the festive activities like inserting bells, trees, carts, snow, trees or other related symbols and signs of Christmas in any of your special boards, pamphlets / brochures, etc.

May Allah Ta’ala keep you and all Muslim businessmen sincere and safe during this time of the year.
May Allah Ta’ala bless you with Barakah in your Rizq.
Aameen